The man who sat on the other side of the table
Manoj Verma spent over a decade inside India's top private banks — ICICI Bank and HDFC Bank — evaluating, structuring, and approving MSME loans. He saw firsthand why creditworthy businesses failed to get funding: not because of weak fundamentals, but because of poor presentation and wrong approach.
Armed with an MBA from IIM Indore and deep credit appraisal experience, Manoj founded True Friends Financial Technologies with one mission — to be the knowledgeable friend every MSME owner deserves when navigating the banking system.
"Paisa ki baat, dost ki tarah — honest advice, no jargon, no hidden agenda. Bas sahi funding, sahi rate pe."
Since founding TFFT, Manoj has helped 100+ MSMEs across Delhi NCR raise ₹200 Crore+ in working capital and term loans — with a 98% sanction rate.
Poonam is the first voice our clients hear. She listens carefully to understand each client's funding requirement, allocates the right internal banker for their profile, and ensures seamless coordination through the entire documentation process — from first call to final submission. 3 years with TFFT.
Reeta builds strong relationships with every client she handles — understanding their business, identifying the right funding need, and coordinating with the right banking expert on the team. Her smooth documentation follow-up keeps deals on track and clients stress-free. 3 years with TFFT.
Atul is a distinguished finance professional with 15+ years of experience in credit management, LAP, and Home Loans. A seasoned Credit Manager & Sales Head who has worked with Kotak, Indiabulls, Fullerton, and Paisabazaar — he brings deep expertise in evaluating credit risk and helping clients find the right lender.
Divya is an MBA banker with 12+ years of banking experience across HDFC Bank, ICICI Bank, and Yes Bank. She brings deep expertise in retail and MSME lending, credit appraisal, and client relationship management — helping TFFT deliver banker-grade analysis and faster approvals.
Pooja brings 15+ years of banking experience specialising in Home Loans and Loan Against Property. Currently associated with Urban Money, she has deep expertise in structuring LAP and HL cases for maximum sanction — making her a go-to expert for secured lending on the TFFT team.
We're always looking for passionate people who want to make a real difference for Indian MSMEs. If you have banking, finance, or client management experience and share our values — we'd love to hear from you.
Dost Jaisi Honesty
We tell you exactly what's possible — no false promises, no misleading timelines. Your interest comes first, always.
Right Fit, Not Any Deal
We don't push a loan just to earn commission. If a deal isn't right for you, we'll tell you — and find one that is.
Speed & Execution
Every week of delay costs your business. We work fast, follow up hard, and keep deals moving at every stage.
Banking Expertise
We know how banks think — because we worked inside them. That insider knowledge is what makes the difference.
Baat karte hain?
Free 30-minute consultation — Manoj personally reviews your case and tells you exactly what's achievable.
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